Stop Losing Leads You Already Paid For
Generating the enquiry is the expensive part. Losing it because nobody replied for six hours is the avoidable part. Most businesses we look at have a follow-up gap somewhere obvious: no reply outside office hours, no second attempt after the first voicemail, no path back for the person who asked for a quote in March and went quiet. Automation closes those gaps without another salary, and it is usually cheaper than buying more traffic to replace the leads you dropped.
Everything you get
- Speed-to-lead: instant reply by text and email on every enquiry
- Missed call text back so a rung-out phone does not end the conversation
- Multi-step follow-up sequences with real stop conditions
- CRM pipeline design and stage automation
- Appointment booking with reminders that cut no-shows
- Long-term nurture for enquiries that are not ready yet
- Review request automation timed to the job, not the calendar
- AI chat assistant trained on your actual services and pricing rules
- Internal alerts and routing so the right person gets it
- Reporting on response time, contact rate and booked appointments
The process
Map what happens now
We follow a real enquiry through your business end to end and time every step. Where does it land, who sees it, how long until someone replies, what happens at night and on Saturday, and what happens on attempt two. The gaps are usually obvious once someone writes them down.
Fix response time first
Instant acknowledgement on every enquiry, on every channel, at any hour, with a missed call text back on the phone line. This is the single highest return change available in most businesses and it takes days rather than months.
Build the sequences
Follow-up that persists sensibly across email, text and call tasks, with genuine stop conditions so nobody who has already booked keeps getting chased. Written in your voice, not in template-speak.
Add the assistant where it earns its place
An AI assistant on the site and on text that answers real questions, qualifies, and books. Constrained to what it actually knows, with a clean handoff to a human, because a confidently wrong answer about price or availability costs more than no answer.
Measure and tune
Response time, contact rate, booking rate and no-show rate tracked as first-class numbers. Sequences get cut back where they irritate and extended where they convert.
What you actually get out of it
The lead is already paid for
Recovering enquiries you are currently dropping is cheaper than buying more. It is also faster, because there is no ramp: the volume is already arriving.
Response time decides who wins
Buyers contact several providers and frequently go with whoever answers first, not whoever is best. Replying in two minutes at eleven at night is a competitive advantage that most of your competitors will not have.
It removes the worst kind of admin
Chasing, reminding, requesting reviews and re-contacting old enquiries are jobs people quietly stop doing when they get busy. Those are exactly the jobs a system should hold.
It compounds with everything else
Better follow-up lifts the return on every other channel at once, because every channel feeds the same pipeline. It is the cheapest multiplier available.
Common questions
Will this make us sound like a robot?
It will if you let it. The sequences get written in your voice with your specifics, and the first message is short and human because that is what gets a reply. The failure mode to avoid is a nine-email drip that reads like it came out of a template library, and we will push back if that is what is being asked for.
What platform do you build on?
Usually GoHighLevel, and we will work in HubSpot, Salesforce or whatever you already run. If you have a CRM your team actually uses, keeping it is nearly always the right call. Migrating a CRM to enable a follow-up sequence is a large project to solve a small problem.
Is the AI assistant going to say something wrong?
It is constrained to information you supply, told explicitly what it does not know, and handed off to a person at any hint of an edge case. Pricing and availability are the two areas where we tend to keep it deliberately conservative, because a confident wrong answer there is expensive.
Do you replace our sales team?
No. It gets the enquiry acknowledged, qualified and booked so your people spend their time in conversations rather than chasing voicemails. Everything upstream of the actual sales conversation is what this handles.
How fast can this go live?
Speed-to-lead and missed call text back can be running within a week or two. Full pipeline automation and a trained assistant take longer, usually four to six weeks, mostly spent gathering what the assistant needs to know.
What does this cost?
Every engagement is scoped and priced individually, so there is no rate card to point you at. What moves the number: whether the work is a fixed-scope project or an ongoing retainer, how big and how broken the site or ad account is, how competitive your market is, and how much your own team executes. Paid media is a flat monthly fee tied to scope, never a percentage of ad spend, because a percentage pays us to spend more of your money. You get a written scope and a fixed number before anything starts, and if we think the budget is better spent somewhere else, we will say so rather than sell you a retainer that will not work.
Ready to grow with Marketing Automation?
Book a free discovery call. We will have looked at your site and your ad account before it starts.
Marketing Automation by industry
Home Services
HVAC, plumbing, roofing, electrical and remodelling. Local intent, high ticket, and a race to answer the phone first.
Healthcare
Practices, clinics, dental, med spa and diagnostics. Restricted ad categories, real privacy constraints, and patients who compare.
Professional Services
Accounting, insurance, financial advice, consulting and agencies. Trust-led, referral-heavy, and usually under-marketed online.