Websites Built to Rank, Load and Convert
A website is a sales asset that happens to be made of HTML. Ours are static and server rendered, which means they load fast, crawlers and AI models can actually read them, and there is no plugin stack to patch every Tuesday. The SEO layer, the schema and the tracking go in while the site is being built, not in a clean-up project six months after launch.
Everything you get
- Static, server-rendered build: no JavaScript-only content
- Unique title, description, canonical and schema on every page
- Structured data planned by page type, not sprinkled on
- Core Web Vitals budget enforced before launch
- Self-hosted fonts and optimised, correctly sized images
- Forms wired to your CRM with spam filtering
- Conversion tracking and analytics configured at build
- Redirect map from the old URLs, no soft 404s
- Accessibility review against WCAG 2.2 A and AA
- Content migration and rewriting where it is needed
- Pre-launch verification suite run against the built site
- Post-launch monitoring on uptime, certificates and 404s
The process
Audit what exists
Which URLs earn traffic, which earn links, which convert, and which should not survive the move. A rebuild that silently drops the twelve pages carrying your organic traffic is a very expensive way to go backwards.
Structure and content
Site architecture designed around how people search and buy, with the page types and templates defined before any design work. Copy is written or rewritten to carry the search intent each page is meant to serve.
Design and build
Design that fits the brand and the audience, built on a static stack. No page builder, no forty plugins, no render-blocking third-party scripts on the critical path.
Wire the measurement
Analytics, tag management, conversion events, call tracking and CRM handoff configured and tested before launch, so the first day of traffic is measured properly rather than reconstructed later.
Verify, then launch
Automated checks on titles, canonicals, schema validity, broken links, orphaned pages and image alt text, plus a real browser pass. Redirects tested against the live URL list, then we go live and watch it.
What you actually get out of it
AI crawlers do not run JavaScript
GPTBot, ClaudeBot and PerplexityBot fetch your HTML and read what is there. On a client-rendered site that is an empty container. Whatever else a marketing site gets wrong, being invisible to the tools people now ask for recommendations is the expensive one.
Speed is a conversion lever, not a badge
The score in the tool is not the point. The point is that a page which paints in under a second gets read, and a page that takes four seconds gets abandoned by people who were ready to buy.
Nothing to patch
Static files have no database to inject, no admin login to brute force and no plugin to leave unpatched. The maintenance bill and the security surface both go close to zero.
Built once, correct from day one
Retrofitting schema, canonicals, redirects and tracking onto a finished site costs more than doing it during the build and never quite reaches the same standard.
Common questions
Can we edit the site ourselves?
Editing is handled as change requests rather than a page builder, and turnaround is usually same day for copy. That is a real trade-off and worth being honest about: you gain speed, security and a site that cannot be broken by an accidental drag, and you give up publishing at midnight without asking anyone. If constant self-service publishing is genuinely a requirement, say so early and we will scope a CMS.
What happens to our rankings when we relaunch?
They should hold, and they hold because of the redirect map and because the pages that earn traffic keep their content and their URLs where possible. Rebuilds tank rankings when nobody checks which URLs mattered. That check is step one here.
Do you work with WordPress?
We will maintain and improve one, and we will tell you when the honest answer is that the theme and plugin stack is the reason the site is slow. New builds go on a static stack because it is faster, cheaper to run and safer, and there is very little a marketing site needs that it cannot do.
How long does a build take?
A focused marketing site is typically four to eight weeks depending on page count and how much content needs writing. The variable that moves the date most is not development, it is how quickly copy and approvals come back.
Who hosts it?
We can host it, or hand you a repository and a build you can deploy anywhere. Static output is portable by nature, which means you are not locked into us to keep your site online.
What does this cost?
Every engagement is scoped and priced individually, so there is no rate card to point you at. What moves the number: whether the work is a fixed-scope project or an ongoing retainer, how big and how broken the site or ad account is, how competitive your market is, and how much your own team executes. Paid media is a flat monthly fee tied to scope, never a percentage of ad spend, because a percentage pays us to spend more of your money. You get a written scope and a fixed number before anything starts, and if we think the budget is better spent somewhere else, we will say so rather than sell you a retainer that will not work.
Ready to grow with Web Development?
Book a free discovery call. We will have looked at your site and your ad account before it starts.
Web Development by industry
Home Services
HVAC, plumbing, roofing, electrical and remodelling. Local intent, high ticket, and a race to answer the phone first.
Professional Services
Accounting, insurance, financial advice, consulting and agencies. Trust-led, referral-heavy, and usually under-marketed online.
Ecommerce
Shopify, WooCommerce and headless stores. Feed quality, margin-aware bidding and category pages that can actually rank.