SEO That Ties Rankings to Revenue
Most SEO reporting answers a question nobody asked. You do not need to know that you moved from position 14 to position 9 on a term nobody buys from. You need to know which searches bring in work and whether you are winning them. That is what we build toward: a technically clean site, content aimed at buying intent, and enough authority behind it that the rankings hold when the next algorithm update lands.
Everything you get
- Full technical crawl and prioritised fix list
- Keyword research scoped to commercial intent, not volume
- Competitor gap analysis on content and links
- On-page work: titles, headings, internal linking, schema
- Core Web Vitals and page speed remediation
- Content briefs and production for the pages that can rank
- Digital PR and editorial link acquisition
- Local SEO and Google Business Profile management
- Structured data and entity markup
- Conversion tracking wired to organic sessions
- Monthly reporting on leads and revenue, not just positions
- Algorithm update monitoring and response
AI SEO, GEO, AEO, whatever it is called this quarter
The acronyms multiply every few months but the job has not changed much: be the source that gets picked when someone asks a question, whether they type it into Google or ask a model. We optimise for AI Overviews and the answer engines in the same pass as classic rankings. It is not a separate line item and there is no buzzword surcharge.
The process
Crawl and audit
We crawl the whole site and go through it properly: indexation, crawl paths, redirect chains, duplicate templates, Core Web Vitals, schema, internal link distribution. You get a prioritised list separating what is capping your rankings from what is merely untidy.
Find the searches worth winning
Keyword research scoped to intent rather than volume. A 200-a-month term that ends in a quote request beats a 20,000-a-month term that ends in a bounce, and we will show you the difference in the data before we build anything.
Fix the site
Technical remediation first, then on-page. Titles, headings, content depth, internal linking and structured data on the pages that carry commercial intent. Most sites gain more from fixing what already exists than from publishing anything new.
Build authority
Editorial links earned through digital PR, data, and genuine relationships. No link farms, no bought placements on sites that exist only to sell links. Fewer links that a human editor chose to give beats a hundred that nobody did.
Measure and compound
Monthly reporting on qualified leads and revenue from organic, with rankings as supporting evidence rather than the headline. We double down on what is working and cut what is not.
What you actually get out of it
It compounds
Paid traffic stops the day you stop paying. A page that ranks keeps earning. Work done this quarter is still producing in two years, which is why the return on SEO looks unremarkable at month three and obvious at month eighteen.
The intent is already there
Someone searching for what you sell has already decided they want it. You are not creating demand, you are catching it. That is why organic converts better than almost every other channel at the same volume.
It makes the paid budget go further
The same landing page quality, page speed and relevance work that lifts organic rankings also lifts Quality Score. Firms running both usually see paid costs fall as the SEO work lands.
You own the asset
The rankings, the content and the links stay with you. If you end the engagement, you keep everything that was built, which is not true of an ad account that goes quiet the moment the card is declined.
Common questions
How long before we see anything?
Technical fixes can move things in weeks. Content and authority work is slower: three to six months before the trend is clear on a site with some existing history, longer on a new domain or in a competitive market. Anyone promising page one in thirty days is either working on terms nobody searches or is about to do something you would not sign off on.
Do you guarantee rankings?
No, and neither should anyone else. Google does not sell placement in organic results and nobody can commit to a position they do not control. What we commit to is the work, the reporting, and telling you early if the strategy is not landing.
What if we already have an SEO agency?
Then start with an audit rather than a switch. We will tell you honestly whether the work being done is sound. Sometimes it is and the problem is the timeline expectation. Sometimes it is not and you should know before you renew.
Do you build the content or do we?
Either. Some clients have a writer and want briefs, keyword targets and editing. Others want the whole thing produced. The scope says which, and the price reflects it. What does not work is a plan handed over with nobody assigned to execute it.
Is local SEO different?
The fundamentals are the same but the levers differ. Google Business Profile, citation consistency, review velocity and proximity matter enormously in the map pack and barely at all in classic organic results. If you sell to people within driving distance, that is most of the job.
What does this cost?
Every engagement is scoped and priced individually, so there is no rate card to point you at. What moves the number: whether the work is a fixed-scope project or an ongoing retainer, how big and how broken the site or ad account is, how competitive your market is, and how much your own team executes. Paid media is a flat monthly fee tied to scope, never a percentage of ad spend, because a percentage pays us to spend more of your money. You get a written scope and a fixed number before anything starts, and if we think the budget is better spent somewhere else, we will say so rather than sell you a retainer that will not work.
Ready to grow with SEO?
Book a free discovery call. We will have looked at your site and your ad account before it starts.
SEO by industry
SEO for Home Services
Home services SEO is mostly local SEO, and local SEO is mostly three things: a Google Business Profile that is genuinely better maintained than your competitors', reviews arriving steadily, and a site that is fast on a phone and says clearly which jobs you do in which areas.
SEO for Ecommerce
Most ecommerce SEO effort goes to the wrong places.
SEO for B2B & SaaS
The standard SaaS content playbook produces a lot of traffic and not much pipeline.