Paid Media Managed for Cost Per Sale
Paid search is the fastest way to find out whether your offer works. It is also the fastest way to spend forty thousand dollars proving that your tracking was broken. We start with the measurement, then the account structure, then the money. Fees are a flat monthly amount tied to scope, never a percentage of spend, because a percentage quietly pays us to talk you into a bigger budget.
Everything you get
- Google Ads, Microsoft Ads, Meta and LinkedIn
- Conversion tracking audit and rebuild before any spend changes
- Account restructure around intent and margin
- Search term mining and negative keyword management
- Responsive search ad testing with real variant discipline
- Landing page review and conversion rate recommendations
- Bid strategy selection and budget pacing
- Competitor and auction insight monitoring
- Call tracking setup where the phone is the conversion
- Shopping and Performance Max campaign structure
- Monthly reporting on cost per acquisition and return
- Weekly optimisation, not a monthly login
The process
Audit the measurement first
Before we touch a bid, we check that conversions are firing once, from the right event, with the right value, and that they reach the ad platform. On a large share of the accounts we inherit, something here is wrong. Optimising against bad data is worse than not optimising at all.
Find the waste
Search term reports, placement reports, device and geography splits, and the campaigns that have been quietly spending on brand terms you would have won anyway. This step usually pays for the first few months of the engagement on its own.
Restructure
Campaigns grouped by intent and margin rather than by whatever the account grew into. Budgets follow the segments that produce revenue. Match types and negatives get set so broad match cannot wander.
Test the message and the page
Ad copy tested in real variants, not one word swapped at a time. The landing page gets the same scrutiny, because a good ad pointed at a slow generic homepage is money spent on a bounce.
Manage weekly, report monthly
Search terms reviewed, budgets paced, bids adjusted, new negatives added every week. The monthly report shows cost per acquisition and revenue by campaign, and says plainly what changed and why.
What you actually get out of it
It answers questions fast
SEO tells you in six months whether a market wants what you sell. Paid tells you in three weeks. Even for clients whose long game is organic, paid is the cheapest research available.
You control the volume
Need more leads this month because two salespeople are idle? Turn it up. Booked out until March? Turn it down. No other channel gives you that dial.
The waste is findable
Most underperforming accounts are not underperforming everywhere. They have three segments carrying the result and a dozen quietly burning budget. Separating them is unglamorous work that moves the number more than any bid strategy change.
Flat fee, not a cut of spend
Percentage-of-spend pricing means your agency earns more when you spend more, regardless of what it returns. Ours does not, so recommending a budget cut costs us nothing and we will do it when it is right.
Common questions
What should we budget?
Enough to get statistically useful data in a reasonable window, which depends entirely on your cost per click and how many conversions you need to learn anything. In a market where clicks cost two dollars that might be fifteen hundred a month. In legal or insurance, where clicks run past fifty dollars, it is a different conversation. We will tell you the honest floor before you commit.
How is your fee calculated?
A flat monthly fee based on the scope: how many platforms, how many campaigns, how much creative and landing page work is included. It does not move when your spend does. If your budget doubles, our fee does not, and if we recommend halving your budget we are not arguing against our own invoice.
Do we own the ad account?
Yes, always. We work inside your account under your billing. If the engagement ends, nothing is transferred and nothing is held. Agencies that run clients inside their own MCC and refuse to release history are holding your data hostage, and it is worth asking any agency this question before you sign.
Is Performance Max worth running?
Sometimes, and it depends on how much visibility you are willing to give up. It works well for ecommerce with a clean product feed and real conversion volume. For lead generation it can quietly absorb budget into placements you would never have chosen. We will run it where the data supports it and keep search separate so you can still see what is happening.
Can you work with our existing landing pages?
Yes, and we will tell you when they are the reason the account is not performing. Often the account is fine and the page is the problem. That is a cheaper fix than another round of bid tinkering.
What does this cost?
Every engagement is scoped and priced individually, so there is no rate card to point you at. What moves the number: whether the work is a fixed-scope project or an ongoing retainer, how big and how broken the site or ad account is, how competitive your market is, and how much your own team executes. Paid media is a flat monthly fee tied to scope, never a percentage of ad spend, because a percentage pays us to spend more of your money. You get a written scope and a fixed number before anything starts, and if we think the budget is better spent somewhere else, we will say so rather than sell you a retainer that will not work.
Ready to grow with Paid Media?
Book a free discovery call. We will have looked at your site and your ad account before it starts.
Paid Media by industry
Paid Media for Home Services
Home services paid search is unusually unforgiving.
Paid Media for Ecommerce
In shopping campaigns the feed does most of the work and gets the least attention.
Healthcare
Practices, clinics, dental, med spa and diagnostics. Restricted ad categories, real privacy constraints, and patients who compare.